Historic WWE Center Ring Sponsorship: Logan Paul & KSI Prime Hydration Partnership Unveiled

Tonight’s WWE SmackDown kicked off with an electrifying in-ring promo featuring none other than Logan Paul, alongside a surprise appearance by a well-known celebrity.

In a riveting announcement during his promo, Paul revealed that his Prime brand had secured a groundbreaking partnership with WWE, making it the first-ever center-ring sponsor. According to Paul, fans can expect to see the iconic Prime bottle logo adorning the center of the ring starting from WrestleMania 40 and at every premium live event thereafter.

The inclusion of in-ring sponsors marks a significant departure from the past, as WWE Chairman Vince McMahon was famously opposed to such partnerships during his tenure. However, with the changing landscape of sports entertainment, TKO executives have expressed their intent to explore more sponsorship opportunities akin to those seen in organizations like the UFC. Could this signal the dawn of a new era for WWE?

Adding to the excitement, Paul introduced a special guest – none other than KSI, a fellow social media sensation and co-founder of the Prime brand. Making his way to the ring all the way from England, KSI joined Paul amidst the cheers of the crowd. Little did they know, they were about to encounter a formidable opponent in the form of Randy Orton.

As Paul and KSI stood in the ring, they were caught off guard by the cunning Randy Orton, who attempted to execute his signature RKO on Paul. However, Paul managed to narrowly escape the attack. Unfortunately, KSI wasn’t as lucky and fell victim to the Viper’s devastating move. To add insult to injury, Orton proceeded to sample the Prime drink that adorned the ring, confirming its deliciousness before dousing KSI with it.

Following this intense segment, the action continued as Randy Orton teamed up with Kevin Owens to take on Grayson Waller and Austin Theory. Despite Paul’s interference in an attempt to aid Waller and Theory, Orton and Owens emerged victorious.

While rumors had been circulating about a potential showdown between Logan Paul and Randy Orton at WrestleMania, the outcome of this match leaves Kevin Owens’ involvement uncertain. Could this be the beginning of a heated rivalry leading up to the grandest stage of them all?

Stay tuned as the drama unfolds on WWE SmackDown!